Designing for the web is an ongoing process; each year brings new guidelines that are followed to create a more satisfying online encounter for users. If you aren’t adapting your website to meet the needs of your target audience, you’re probably not accomplishing anything for either of you.

If you haven’t been keeping up with your website like you should be, it’s time to dust off your web design manual and start implementing some of the latest and most significant industry standards. Keep reading if you want to know what’s happening in web design in 2022.

Five 2022 Web Design Trends That Will Be Huge

Every website should adhere to some basic principles of web design, such as making their sites mobile-friendly and using a colour palette that is consistent with the overall feel of their business. There is, however, much more that can be done to enhance your site; to get started, consider adopting the following modern practices:

• The Use of Video in Designing
• User-Friendly Interface
• Warm Colour Palettes
• Dim Light & Night-time Mode
• Images Drawn by Hand in Low-Light Conditions

The Use of Video in Designing

Video is one of the most successful parts of the content industry right now. With video, you can swiftly and efficiently educate your audience on your brand, and it’s much more effective at attracting (and maintaining) their attention than text-based material.

The first criterion of web design is high-quality content; at the moment, videos are the most popular and effective option. As a result of these and other factors, video backdrops are quickly replacing static images and text on websites.

The potential to connect consumers through fascinating video content has never been this accessible, according to a Forbes article from 2018. Use a video on your homepage; you won’t be sorry you did.

User-Friendly Interface

Accessibility hasn’t received the attention it deserves from many digital marketing experts and firms until lately. However, these days, making websites and their content accessible to all audiences is discussed far more frequently than in the past.

Your website should be accessible to everyone, regardless of their ability to see or hear. Adding descriptive alt tags to photos is an excellent illustration of this principle in action, as it helps visually challenged users better understand the site’s content.

Warm Colour Palettes

In the early days of the Internet, most website designs favoured bold, high-contrast colour palettes. But that was then; this is 2022, and designers like more subtle details and calmer hues.

There is a reason why many websites are switching to softer, more approachable colour palettes like natural greens, warm neutrals, and pastel pinks and blues. With the increased time spent staring at devices, these muted tones are a welcome relief from lime green and hot pink glare.

Dim Light & Night-time Mode

The next trend addresses the eye strain caused by prolonged use of electronic devices. In recent years, we’ve seen a shift away from white backgrounds and bright colours on the web, with more and more designers opting for darker, more moody palettes.

To improve readability in low-light conditions, most mobile devices, computers, and tablets come equipped with a “night mode.” Websites like Netflix are great examples of how web designers apply that concept.

It’s no accident that Netflix is presented on a dark background. The streaming service is aware that its users will typically be hunkering down in dimly lit rooms to watch their shows and movies and that a black experience will be more effortless on the eyes.

Images Drawn by Hand in Low-Light Conditions.

In 2022, it’s all the rage to incorporate hand-drawn graphics and details. One reason is that people can usually tell when looking at a stock photo that it’s not genuine or unique.

On the other hand, illustrations and drawings are entirely original and can lend a more personable air to a website. You’ll need to invest in the services of a graphic designer or artist for this, but the results will be well worth it.

Conclusion

In 2022, minimalism will be the dominant style for website development. Professionals are gravitating toward softer colour features that are more minimal and less complicated pictures.

Ensure your website stays competitive by using WebGalah’s web design services.